By Natasha Coutinho, Mumbai Mirror | Updated: Feb 20, 2018, 04.03 AM IST
The actress who often takes off to her two farms, will be the face of a women’s organic festival coming to the city for the first time.
Actress and environmentalist Juhi Chawla has now been announced as the brand ambassador by the Government of India for a women empowerment project. The actress will be the face of Women’s Organic Festival of India. Juhi who owns two farms on the outskirts of Mumbai, says she couldn’t be happier to take on this new role.
Confirming the news she told Mirror, “The idea is to create awareness about this organic festival happening in Mumbai for the first time. I’m taking my duties further and using my friendships and contacts to invite people who are interested in organic farming. We have organic produce coming from all over India, from as far as Leh-Ladakh and Kanyakumari, from Kohima and Kutch. The aim is to whip up nostalgia for the small markets of the ’70 and ’80s.”
Actress and environmentalist Juhi Chawla has now been announced as the brand ambassador by the Government of India for a women empowerment project. The actress will be the face of Women’s Organic Festival of India. Juhi who owns two farms on the outskirts of Mumbai, says she couldn’t be happier to take on this new role.
Confirming the news she told Mirror, “The idea is to create awareness about this organic festival happening in Mumbai for the first time. I’m taking my duties further and using my friendships and contacts to invite people who are interested in organic farming. We have organic produce coming from all over India, from as far as Leh-Ladakh and Kanyakumari, from Kohima and Kutch. The aim is to whip up nostalgia for the small markets of the ’70 and ’80s.”
A proud farmer herself, Juhi loves working in her field whenever she finds the time. “Twenty years ago, when my father was close to retirement, he bought land in Wada, outside Mumbai, on the banks of the Vaitarna river. He would travel there often to develop his farm. I barely visited then, being busy with my films and shoots. But when he passed away ten years ago, it became my responsibility to look after the land,” she reminisces.
Initially she knew nothing about farming but has developed a passion for it over the years, “During my father’s time we had a lot of trees which died due to neglect. But now we once again have as many as 200 mango, banana, and papaya trees. We have started farming pomegranates and pears, along with other kinds of fruits, vegetables and even rice. It is delightful to leave the city and enjoy the farm in all its glory,” she beams.
Juhi bought another farm eight-10 years ago, 15 minutes from the Mandwa jetty, at the foot of the hills. “We have two wells and several mango and papaya trees there. We also cultivate rice. Jay (Husband Jay Mehta) recently decided that he would like to grow vegetables for his restaurant there. He has now got an organic horticulturist on board and we are learning how to grow fruits and veggies in a better way.”
Initially she knew nothing about farming but has developed a passion for it over the years, “During my father’s time we had a lot of trees which died due to neglect. But now we once again have as many as 200 mango, banana, and papaya trees. We have started farming pomegranates and pears, along with other kinds of fruits, vegetables and even rice. It is delightful to leave the city and enjoy the farm in all its glory,” she beams.
Juhi bought another farm eight-10 years ago, 15 minutes from the Mandwa jetty, at the foot of the hills. “We have two wells and several mango and papaya trees there. We also cultivate rice. Jay (Husband Jay Mehta) recently decided that he would like to grow vegetables for his restaurant there. He has now got an organic horticulturist on board and we are learning how to grow fruits and veggies in a better way.”
SOURCE : https://mumbaimirror.indiatimes.com/entertainment/bollywood/farming-the-organic-way-with-juhi-chawla/articleshow/62990045.cms
No comments:
Post a Comment